EVENT PLANNER Assignment Example | Topics and Well Written Essays - 750 words

EVENT PLANNER - Assignment Example With my goal of starting and running an event planning business, I have decided to pick an organization in the same business category of event planning and design. The organization I will be reviewing is known as Joyful Occasions. It is an event planning and design firm located in Columbus, GA 31901. The company is a â€Å"multi-faceted, full-service event planning company that offers services throughout Georgia, Alabama, and South Carolina† (Eventective, 2013). The company’s primary market area includes planning, styling and catering for weddings, birthdays, corporate events, business lunches and office parties, military retirement parties, hail and farewells among other events (Joyful Occasions, 2013). I currently do not have a direct link to the company and their services; however, I have vast interest in their line of business as I have mentioned. Being a medium sized business that serves a wide region Georgia, Alabama, and South Carolina, information about the comp any can easily be outsourced from their website www.joyful-occasions.com and their customer care hotline or inquiry email address, which are readily available on their website. I will utilize these essential tools in gathering information about the organization. Business Process A business process refers to related activities that generate or produce a particular product or service, with the main aim being to satisfy the customer. In running a business, there are three key business processes that ensure continuous productivity of an organization whether profit or non-profit making. These processes include management, operational, and supporting processes (Harmon, 2007). Under these three categories of business processes, many other processes can be established depending on the service or product at hand. When an organization is significantly large, it becomes necessary to adapt new strategies to manage these processes. It is for this reason that adopting Business Process Management (BPM) becomes necessary. As stated by Jeston and Nelis, (2008) â€Å"achieving an organization’s objectives requires improvement, management, and control of essential business processes. Event Planning Event planning is an operational level business process aimed at creating the core business or primary service offered by event planning and catering organizations. In relation to Joyful Occasions, the main objective in event planning is to turn peoples’ dreams into reality. This is achievable by ensuring that they do not feel the stressful and tiring experience of organizing and managing their events. They therefore, get to enjoy their special occasions or work experiences while exhibiting their unique personality and style (Joyful Occasions, 2013). Event planning is a process that can be broken down into several steps from the beginning of the process to the end. These stages include Pre-planning At this stage, information is gathered about the event including the pur pose, size of the event, audience, client requirements and realistic expectation of the event. Planning This is the most important stage as it paints the real picture of what is required for the event and what is going to happen at the event. At this stages, budget is created, formal documentation are prepared, locate the venue and establish a contract

Statement of Purpose for applying master program Essay

Statement of Purpose for applying master program - Essay Example For example, back then I would make small investments in form of lending money to my roommate for his sandwich, and waiting for him to return the favor in form of a sandwich and an extra cup of coffee. After I attended college, I realized that in theoretical terminology the coffee I got along with the sandwich was the interest payment. Such small associations between simple life instances and the field of Finance allured me all the more and initiated my love for the subject. My mother, who has a Masters in Finance, would often enquire what I learnt at school over video chat from Beijing and my answers would include terms such as â€Å"journal recording, cap rate, Excel usage for IRR calculation etc.† Obviously she understood the terms and would advice me to practice and apply the acquired skills. However a single question had always been embedded in my mind- a question that even my mother could not answer- Why do the concepts I learnt at school look so simple?I would often try to understand the reason behind learning and applying the skills, because if a simple Excel function and basic coding was enough to calculate the things such as the IRR, then according to me ,investment banks such as J.P. Morgan simply wasted money in hiring financial analysts to do the â€Å"simple calculations† that even a computer programming could do. Similar questions related to this has always been on my mind for example even though tons of NBA players have the ability to shoot the basket well, why does Kobe Bryant earn the highest salary? I would always look for an answer that would help me understand such puzzling occurrences.Lastly, I have found the answer to my question in just three words- â€Å"Nearest to perfect† and even to this day I believe in it. The truth is, every single student attending a valuation class learns the skills of forecasting a firm’s next year’s cash flows and using Discounted Cash Flow Model to calculate the NPV.

Acknowledgement Examples Essay Example for Free

Acknowledgement Examples Essay * First and foremost, we would like to thank to our supervisor of this project, Miss Shyamala for the valuable guidance and advice. She inspired us greatly to work in this project. Her willingness to motivate us contributed tremendously to our project. We also would like to thank her for showing us some example that related to the topic of our project. Besides, we would like to thank the authority of Multimedia University (MMU) for providing us with a good environment and facilities to complete this project. Also, we would like to take this opportunity to thank to the Centre of Affiliated Diploma Programme (CADP) of Multimedia University (MMU) for offering this subject, Computing Project. It gave us an opportunity to participate and learn about the operation of flights ticket reservation. In addition, we would also like to thank Malaysia Airline System (MAS) which provide us valuable information as the guidance of our project. Finally, an honorable mention goes to our families and friends for their understandings and supports on us in completing this project. Without helps of the particular that mentioned above, we would face many difficulties while doing this * Apart from the efforts of myself, the success of any project depends largely on the encouragement and guidelines of many others. I take this opportunity to express my gratitude to the people who have been instrumental in the successful completion of this project. I would like to show my greatest appreciation to Prof. James Geller. I cant say thank you enough for his tremendous support and help. I feel motivated and encouraged every time I attend his meeting. Without his encouragement and guidance this project would not have materialized. The guidance and support received from all the members who contributed and who are contributing to this project, was vital for the success of the project. I am grateful for their constant support and help. * I would like to gratefully acknowledge the enthusiastic supervision of Dr. Ali Rezazadeh during this work. I thank Prof. Garth Swanson for the technical discussions on the spectral response model and Dr. S. E. Kanellopoulos for the help with optical measurements and relevant discussions. Postgraduates of the Physical Electronics Research Group are thanked for numerous stimulating discussions, help with experimental setup and general advice; in particular I would like to acknowledge the help of Dr. Jim Luck for his support. Sean Wootton, Kevin Smith and Nick Nicola are thanked for their assistance with all types of technical problems at all times. I am grateful to all my friends from International Hall, University of London, for being the surrogate family during the many years I stayed there and for their continued moral support there after. From the staff, Donald Mann and Margaret Wilson are especially thanked for their care and attention. Finally, I am forever indebted to my parents and Anita for their understanding, endless patience and encouragement when it was most required. I am also grateful to Naela and Tanvir for their support.

Marketing Mix Kinder Bueno Marketing Essay

Marketing Mix Kinder Bueno Marketing Essay Today ferrero is one of the largest confectionary companies in the world. Ferrero has sales product all around the world. The ferrero family keeps on delight its universal consumers with a seemingly inexhaustible line of single, high-quality product, not only in the spread and candy aisles, but also in the bakery and beverage part. Kinder Bueno is one of the best-sellers of the company and at the heart of ferrero success. Kinder Bueno is sold at 30 countries around the world. Kinder Bueno has great market power in the world. The aim of this report is to evaluate the marketing strategy of Kinder Bueno. This report will mention all aspects of Kinder Buenos marketing mix, these include: product, price, place and promotion. Product Kinder Bueno is a chocolate bar comes from Ferrero. It is a hazelnut cream filled wafer with some smoothly chocolate covering. The brand of Kinder was launched in 1968 which products for children debuts. Kinder Bueno chocolate bar originally comes from Germany, where it was first come out in 1990. It is the most principle and significant source of income for Ferrero. Ferrero use its recipe for their own product, which was available from 1946. Ferrero produce special package for Kinder Bueno. As we know Kinder Bueno is special package like that. This package contains chocolate bar like small candy so that can easily and convenience to storage and enjoy it everywhere at any time. Moreover, Kinder Bueno label contains Kinder Bueno and picture of glass and half milk and hazelnut. It illustrates their special recipe for making milk chocolate with hazelnut. Price Brand Name Price Kinder Bueno 43g $4.53 per 100g Timeout 40g $6.20 per 100g Mars bar 80g $2.6 per 100 g Good product is a crucial point. However, price has a significant impact on customers as well. Setting an appropriate price is also a key to launch the product widely and successfully. When pricing goods, the very important factor is the cost and feature of goods itself. Obviously, the cost of produce the original chocolate is not so expensive. Producing original chocolate is a traditional production project, Ferrero had started with chocolate. Tables above are determine whether price is different between packages and compare with competitor products. This price based on products sold in Woolworths price at this time. The other two competitors product, one is Timeout which is Cadburys product, this company is the worlds largest confectionary producer established in the year 1824 in London. The other one is Mars which is a famous chocolate factory called Mars, Inc. Established in United Kingdom in 1932. According to the research and price table above from supermarket comparison it is easy to find that Kinder Bueno is not winning by price competition. We can easily know the Kinder Buenos price is the middle price of this three companys product. The highest one is Timeout which is $6.2 per 100g; second one is Kinder Bueno which is $4.53 per 100g. The third one is Mars bar which is the cheapest one on the shop shelf is $2.6 per 100g. Although its price is a little higher than others (such as small differences in price cant play a leading role in customers choice), Kinder Bueno focuses on non-price competition. They emphasises distinctive product features and quality to distinguish its chocolate bar from its competing brands. Kinder Bueno develops diversified products focusing on health care. And also because of its prestige products and long history, Kinder Bueno has a great advantage of building customer loyalty. For prestige products, it seems to sell better at high prices than at lo w ones, just like Kinder Bueno. Because of a proper price and such famous brand, all target customers from the child to the old ready to try it. Place (Distribution) When a commodity is labeled well the price, the next procedure is that how to distribute to customers rapidly and widely. In supermarket, they display the product as sort. All of confectionery goods are arranged together. Ferreros product displayed large part of confectionery section, because Ferrero have lots of different products than other company. It increase chance to be choose by customer. And Ferrero product often display at other section especially at Woolworth. It is kind of advertising that customer can pick it up at any place. Next important part of place is which distribution channels should company uses to sell it. In fast moving consumer goods (FMCG) market, most company choose channel C to sell their product. Channel C is a long-standing channel, especially for consumer products, it takes goods from the producer to wholesaler, then to a retailer, and finally to consumers. Global distribution makes Kinder Bueno spread every corner of the world. Products flows from manufacturers to retailers free and fast accelerate the speed of final transaction. Aside from convenience stores, large retail stores such as Coles, Woolworths, Safeway, and Franklins in Australia, many Grocery Stores are also played a significant role in the distribution of Kinder Bueno. Except that, internet has a powerful distributor, either. Shopping online becomes fashion trends. Professional website such as EBay, amaze, provide formal platforms to put goods. These are big advantages for Kinder Bueno, because there would be more room in the stores for them, increasing the chance of sales. Promotion The companys marketing strategy to take a positive, long-term with clients to establish and maintain good relations. The overall role of promotion is to boost product demand. Marketers also indirectly facilitate favorable connection by focusing information about company goods and activities on interest groups, hidden and current investors, societies in general, and regulatory agencies. For maximum benefit from sale efforts, marketers strive for correct planning, execution, and control of communications. When an organization mix specific methods to promote a special product, that combination establish the promotion mix for that product. The four possible factors of a promotion mix are personal selling, advertising, sales promotion and public relations. For some products, firms use all four ingredients, but for other products, maybe only two or three. For Method, the company uses the advertising to promote the products. Advertising is a non-personal communication about an institution and its products transmitted to a target customer through mass media such as radio, television, Internet, magazines, newspapers, direct mail, and signs on mass transit vehicles. Method businesses will be combined with other promotional activities for companies such as according to the magazines that are about family or healthy; to introduce the products for home clear or personal clear. Promotion is the best way to increase income and benefits and let customer know their brand.The promotion is essential to Kinder Bueno. They use promotion to let more costumers be aware of their product to get an advantage in competition between other companies which have similar product for their good quality. Therefore, Ferrero can gain profits from this product by increasing demand. There are lots of ways to promote. In generally, the company will reduce its price and make advertisement. The Ferrero Company uses promotional tools to publicize their product, such as advertising, TV, radio, online advertising, catalogues and in store advertisements. The Ferrero spends a large of money to publicize their products to customers in order to get a high awareness of new costumers and maintain the number of loyal customers. Product advertising promotes the exterior appearance, features, and benefits of products. These effective tools let the consumers realize their existence in the market. Thats the reason why Ferrero is the most popular chocolate maker in global market. Additional, in 2007, Kinder Bueno was aimed to the new market, the teenage market with a new advertise, the advert can make an impression in customers mind, so the advert is very important to a product. So the Kinder Bueno has a good impression in customers mind. The firm should develop new technology into producing new products with new style and higher quality and new tastes to take over more market share. To capture more market, the company should look for better locations for sales to improve the profit. And use the adoption of strategic alliances to the international marketing. SWOT Matrix 6 Marks Product: _ FerreroKinder Bueno_ Strengths Largest global confectionery supplier Long history Operate 30 countries and sell almost every country Brand is well known to people Kinder Bueno is one of the worlds most famous brand names Kinder Bueno is the most consumed chocolate in UK, Australia and India Maintain a stable growth New dynamic in advertising Kinder Bueno world Weaknesses Small range of products Too much fat Weak experience in world market Recall chocolate bars over salmonella fears Opportunities Exist to expand to new markets Grow of fast moving consumer goods (FMCG) market Introduction of more health-conscious products Taken over by Kraft expand market Threats Consumer health trends Rising raw material prices Rising labor wages Intense competitions ( mars, nestle) Low price of supermarket own brands After merger lose their reputation

Critical success factors of cable tv (pay-tv) against other competitors in hong kong.

Critical success factors of cable tv (pay-tv) against other competitors in hong kong. Abstract In this proposal, we hope to learn the real business strategies though the finding from research. And try to give some suggestion for these companies to increase their sales and profit. There are the flows of the research proposal. First, to introduce the background of Pay-TV Limited and its industry. Let you have a basically knowledge of this industry in the pass and now. Secord, to list the objectives to help myself to achieve the proposal aim. Third, to have a critical review of relevant literature from books, articles, internet, or magazine. Discussing the business theory how to apply in the real business world, and in the case, we can see which strategies the company is using and what success factors here. Most important, what we can understand clearly the marketing strategies in a real situation from the result of the research. Additionally, to describe the research method which I had used. Including the data collection method, sampling method and the size of sample. By using questionnaire, 100 to150 people will be asked, in order to find out the competitive advantage of Cable TV. Relationship between factors (the quality of TV programme, the price, customer supporting service) and the attitude of people towards which Pay-TV will be found. Aim This works aims to point out the attractive and competition of Pay-TV and though the research to find out their success factors (competitive advantage with main competitor), and to treat the finding as business strategies learning. Besides, to provide some suggestions and evidences how to get more potential customers, in order to increase the sales and profit of these companies. Background Some may not understand why Pay-TV can exist in Hong Kong a long time and have a stable marketing share. In fact, the major choose to watch Free charge TV such as TVB and ATV. However, this free-charge TV programme can not satisfy some people. But, Pay-TV programme focus on this market, they produce special TV programme and buy copyright of overseas TV programme, which free-charge TV have not provided. Besides, another selling point of Pay TV is that provide sport direct seeding such as football and NBA. In recently years, the more fierce competition was caused by more and more pay-TV service Company had entry to this market. However, the Cable Pay-TV which was the first Limited successfully obtaining a Subscription Television Broadcasting Licence from the Government and can also maintain a stable marketing share these year. And its main competitor is NOW-TV which is subsidiary Company of PCCW. (REVIEW OF PAY TV MARKET) The following are the background of Cable Pay-TV and Now-TV. I-Cable The Pay-TV service is operated by Hong Kong Cable Television Limited, a wholly-owned subsidiary of the Group. The Group successfully obtaining a Subscription Television Broadcasting Licence from the Government in 1993 which Pay-TV service launched in the same year set the trend of multi-channel pay-television service for Hong Kong. Hong Kong Cable currently produces over 10,000 hours of programming a year, which is the largest television programs producer in Hong Kong. Throughout the years, it has successfully established a leading position in News, Movies and Sports television programming and will continue to introduce innovative local and international programmes for customers. (http://www.i-cable.com) Now TV Now TV is a 24-hour pay-TV service provider in Hong Kong. It is transmitted through the companys Netvigator broadband network via an IPTV service. It is transmitted through the companys Netvigator broadband network via an IPTV service, with a total of 175 channels, of which 156now Broadband TV Channels, including eight high-definition channels and 15 music channels and 19 pure TVB PAY VISION Channel, and another 17 categories and VOD service. Launched in September 2003, the service is operated by the leading Hong Kong fixed-line telecom operator PCCW, through its subsidiary, PCCW VOD Limited. As of June 2009, the user up to 990,002 1000, 700,005 of them in 1000 to paying customers. However, I-Cable is like to success maintain their market share against the challenge of Now TV. In order to know clearly the success factors of I-Cable (business strategies, promotion, price, the programme quality, supporting service) we need to ask a number of questions. (http://www.now-tv.com) CableTV VS Now TV Why people choose Pay-TV? What channel of people in contact Pay-TV? Which one is more famous? What is the relationship between factors and the attitude of people towards watch Cable-TV/Now-TV? How do people needs changing? Can Cable-TV/Now-TV meet these changing needs? The answer will be found in the following. Objective and research questions Below are the main points of the objectives of this research Study the general demographic of target customers. Study the TV watching behavior of customers. Determine the customers, performance on various kinds of TV Programme. Identify the reason of choosing Pay TV. Evaluate which attributes of Pay TV are important to customers. Identify which is the most effective promotion channel. Examine the channel people how to get the Pay-TV information. Examine the reasons why they buy Pay-TV services from that channel Examine the impact of price, sport direct seeding of customers towards Pay-TV. Examine the Supporting service of Pay-TV. Well analyze the market theories such as 7Ps of market strategies form the results of research. The answers of the above are based on the relevant literature, and the sampling interview. The all detail as follows. Critical review of relevant literature There are 5 parts of critical review, the first 4 parts are the finding form the relevant literature. The last 2 parts are the introduction of market strategy of them, and the review of this part. 1. The main difference between free-charge TV and Pay-TV According the literature, Free-charge TV offer mainly entertainment programme, and the major of programme are made by themselves. and their programme focuses on popular habit. However, Pay-TV offer over 100 overseas TV channel and Sport direct seeding, and some of this programme is information programme what offers professional knowledge, the information of special habit to people. (Kotler, P. and G. Armstrong (2008)) In these years, more and more people are willing to pay money watching Pay-TV. The reasons are easy to understand, the two local free-charge TV cant satisfy the people, and young people who aged around 20, their needs of watching TV are changing. In the pass, people treat TV as their main entertainment everyday. However, the young have much other entertainments, and they watch TV in order to watch sport competition, get information. It means Pay-TV still has a great potential market in the coming years. 2. The current competition of Pay-TV market in Hong Kong 3. The promotion strategies of two Pay-TV limited The promotion strategies of them is similar, their promotion focus the potential customers who have special needs such habit (cooking, religion, drama) or want to watch non-local TV programme (Discovery Channel, CC TV). And their promotion are also similar, the number of TV programme and sport direct seeding are their selling points. Now TV is more emphasize their promotion to attract the potential customer now, but Cable TV just keep quality of their original service. In fact, people used to watch Cable TV because their longer history and people know their quality of TV programme more. In marketing, Cable-TV is like a cash-cow, 4. The famous TV programme Cable TV has the excellent news TV programme, and English league direct seeding. It is one of the reasons why Cable TV can maintain market share. Although English league may be not the highest level football league (many people agree Spain league is becoming the highest league in recently years and the Spain league direct seeding is offered by Now-TV in the future 3 years.), However, anyone know that major of Hong Kong people like to watch English league more than others. Additionally, Cable TV has also the direct seeding of champions of league and World Cup in 2010. It is a great competitive advantage with Now-TV in this year and the coming 3 years. (The newest situation of people needs change) 5. The relationships between factors and the attitude of young people towards I-Cable/Now-TV There are some factor will influence young people how to choose which Pay-TV. a) Price(extend) Cable TV adopt non- selectivity Price(packaging of service), we need to buy a number of channel at the same time; Now TV offers selectivity Price, we can pay a basic free, then the extra-charge are based on each channel, but Now TV are also offer a price for the packaging of all services. According one news, a great number of people are unsatisfying because Cable TV increase the basic charge from $239 to $259, and the extra-charge of football direct seeding. (http://hk.news.yahoo.com/article/091124/4/fbx5.html) b) Promotion c) Sport direct seeding (extend) It is one important factors why Cable TV success and they can increase the price in a bad economy. Cable TV spend a high cost to get the right of footfall direct seeding, and increase the price to cover the cost. It is their strategy. However, they may ignore the young people needs change. In recently years, English League is successful in Hong Kong, it has many factors such as the time of competition, and football player stars. However, the Spain League are willing to start early in the next year, and many stars transfer from English league to Spain League. It may make people prefer watch Spain league more. (http://hk.news.yahoo.com/article/091120/4/fa0e.html) d) Technique supporting and customer service (extend) Cable TV had a developed supporting system early, but they dont improve anything. However, Now TV usually improves their Technique supporting system. I believe Now TV will have a developed system what is better than Cable in the coming several years. 6. Market strategies(extend) Pay-TV adopts the Concentrated Marketing (Kotler, P. and G. Armstrong 2008)(Where the organization concentrates its marketing effort on one particular segment. The firm will develop a product that caters for the needs of that particular group). The all detail marketing theory and suggestions will describe after the sampling interview. Research methods/ Methodologies Category Options The degree to which the research question has been crystallized Exploratory study Formal study The method of data collection Monitoring Communication Study The power of the researcher to produce effects in the variables under study Ex post facto The purpose of the study Reporting Descriptive Causal-Explanatory The time dimension Cross-sectional The topical scope Breadth and depth of the study Statistical The research environment Field setting The participants perceptional awareness of the research activity Actual routine The main purpose of our study is needed to find out the comparison of Cable TV and Now TV. We need to collect the primary data and secondary data to analysis the success factors each other. First, we collect the secondary data from internet to know backgrounds, histories, and the annual reports of each Pay TV Limited. and collecting other useful information on the internet, articles or relevant literature. Second, to use â€Å"Personal Interview† (Questionnaire) collecting the primary data. Indeed that information is related to our objective. We will design a set of questionnaire about 7ps. The method is taken by samples in Hong Kong (different regions in Hong Kong, Kowloon and New Territory), a half of male and female. It can be avoided unfair saturation. The sample size will be 100 to 150. The age distribution limits are around 18 to 65. Our survey method is face-to-face interview, after the interview well give them a little gift. (Such as coupon) We can understand the competitive advantage each other through the result of information and make the recommendations how to maintain market share and what service they need to improve. However, secondary data is limited, so we will get the information mainly come from primary data. Project Plan Refer to the page15 or Excel [project plan]

Free Essay: Use of Symbols and Symbolism in Three Green Windows :: Three Green Windows

Use of Symbolism in Three Green Windows Superficially, Anne Sexton's poem Three Green Windows is an account of an old woman daydreaming an the verge of sleep. Upon looking deeper the reader realizes, through the use of general symbolism, the author portrayed the daydreams about a better life by a middle-aged woman, recalling the events of her past, and picturing what her future will be like. The order of the stanzas followed the order of present, past, then future. The organization made the shoreline of the woman falling asleep more realistic. At first, the woman described her present situation: falling asleep while realizing her life was wasting away: "I have forgotten that I grow middle-aged" (line 6). The narrator, (the old woman), then went on to describe the simile of how she felt she looked in her present aging state. "I see three wet gargoyles covered with birds" (lines 10). The "gargoyles" symbolize how the woman felt her looks resembled; the ugly gargoyle covered with birds somewhat represents the woman's feeling of ugly wrinkles and loss of beauty with age. The last line which mentioned the skins of the gargoyles, backs up these views about how the gargoyles covered with birds represents the woman's face growing ugly and wrinkled with her age, "Their skins shine in the sun like leather" (line 11). Throughout the first stanza the narrator began to notice things which reminded her of her past and future. The second stanza moves into the woman recalling her past. The stanza begins with the simile describing the woman to be "as light as a sponge" (line 12) symbolizing her small state as a child in her past. In lines 14&15; this symbolism was prevalent, as the woman described her mother: "She is my mother. She will tell me a story and keep me asleep." The childhood innocence which the woman seemed to remember also obviously symbolized through the objects which she discussed. "I see leaves- leaves that are washed and innocent, leaves that never knew a cellar, born in their own green blood like the hands of mermaids" (lines 17-21). The leaves seemed to symbolize her childhood innocence, and obviously they also showed how the innocence was lost with her growing older. The narrator's future was portrayed through the use of symbolism in the third stanza. The reader is able to gather a feeling of being in heaven.

Cinematic Techniques Essay -- essays papers

Cinematic Techniques The extraordinary film The 400 Blows (Francois Truffaut, 1959) skillfully uses cinematic devices appropriately within the context of the theme. Part of the underlying theme of this movie as explained by Truffaut himself is, â€Å"... to portray a child as honestly as possible...†(Writing About Film, 1982). It is the scenes in this movie that are most helpful in disclosing the overall theme of the film. Within the scenes, the camera angles in this film play an important role in accentuating the emotions behind the scene. The camera angles used in this film will be the primary focus of this paper. The high angle shots utilized in The 400 Blows are effective in helping to develop the overall feel of a scene. This movie uses the high angle shot in three different scenes to evoke three different emotions and it still works extremely well. The opening sequence uses a series of high angle shots to assist in establishing a feeling of childhood innocence and indeed, the child in this film, Antoine Dionel (Jeanne-Pierre Leaud), starts out innocent. The camera focuses of the city buildings and the sky above. As shown from a ground point of view, the buildings are larger than life and intimidating. This is how most children view the world, as being large and intimidating. Take, for example, the scenario of dropping a child off for his/her first day of school. Most of them are devastated because they have to deal with a world that is larger than the one they know, an...